Woman standing in a modern kitchen with Allure LVP flooring, white cabinets and stainless steel appliances.
New Luxury Vinyl Plank Designs

Keep Your Zen When Life Happens

New High Traffic 22mil LVP Has Arrived
Shop new LVP Flooring Shop 22Mil Wear Layer
Marble Cake Mahogany Allure Chevron flooring in a modern living room with fireplace and couple sitting on a couch
A Classic European Flooring Design

Exclusive: Chevron Flooring

Allure chevron flooring is available in 12 or 22mil wear layers and features a thick 8mm Isocore construction. Design matched 60-inch LVP available.
SHOP Chevron Floors
Mud-Season Tested

New 22 Mil Wide Planks

Crafted for style, built for life. Our latest wide plank luxury vinyl flooring features a robust 22 mil wear layer for maximum durability—perfect for busy homes and high-traffic spaces.
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Magnetic vinyl flooring in a young professional living room with office are and bicycle.
Shop Magnetic Vinyl Planks & Tiles

30% off Magnetic Flooring*

Use code: MAG30 at checkout *underlayment sold separately
Shop Magnetic Flooring

Shop Allure Vinyl Flooring for Unique Designs & Superior Durability Within Budget.

Luxury vinyl flooring that's different, with outstanding durability and easy installation is what Allure flooring is all about. Shop our wide variety of vinyl flooring styles including our best-selling click together terrazzo vinyl tiles, wide plank vinyl flooring, magnetic flooring, and our exclusive chevron floors. Don't settle for the same floor designs you see everywhere. Buy unique, high-quality vinyl flooring direct from the source today.

Woman reading in modern living room with allure terrazzo tile flooring
Mid-Century Modern Floors

Terrazzo Vinyl Tile

Terrazzo tile designs that will complete your mid-century or bohemian remodeling project. Our Terrazzo LVT will help bring your MCM style home without the cost or hassle.
Shop Terrazzo Tiles
Living room with Allure chevron flooring, a white sofa, coffee table, and TV stand.
Classic European

Chevron Vinyl Flooring

Chevron vinyl floors are a style game changer. Get the European custom wood look in an easy click together format. Shop our chevron LVP pattern today.
Shop Chevron Flooring
Woman drinking coffee in a luxury kitchen with Allure honey butter oak vinyl plank flooring
Mud Season Approved

Wide Plank Luxury Vinyl Flooring

Our vinyl flooring has been sold in the US for the last 30 years. When it comes to putting new vinyl flooring in your home choose a leader in LVP. HMTX sets industry standards for quality and performance as well as superior product design.
Shop Wide LVP Shop Magnetic LVP
Potted plant on reddish brown Allure luxury vinyl floor with spray bottle
New LVP Flooring

Elevate Your Home with New LVP & LVT Flooring

Step into style and comfort with our latest collection of Luxury Vinyl Plank and Luxury Vinyl Tile flooring. These durable, waterproof floors are perfect for everyday living. With easy installation, low maintenance, and lasting performance, it’s never been easier to refresh your home from the ground up.
Shop New Vinyl Flooring
Get Up to 40% off
12 mil LVP Flooring
Select Vinyl Flooring
Allure luxury vinyl tile in marble look europa brulee color
Allure Perfect Comfit Terrazzo tile flooring installed and viewed from above
Luxury vinyl flooring sample kit with box for Allure

4 Free Flooring Samples, Shipped Free.

We know you'll love our flooring products which is why we'll make getting samples of our flooring super easy. Get 4 large full width free flooring samples shipped to you for free. *One free order of four samples per household.
Get 4 Free Vinyl Flooring Samples

Shop the best vinyl flooring type for your project

Allure luxury vinyl plank flooring in Soft Oak Sand installed floor view from above
Wide Luxury Vinyl Planks
Allure ultima parfait terrazzo flooring with multicolored chips on a light background
Luxury Vinyl Tile
Metroflor Nordic Haze Deja New Attraxion Magnetic Vinyl Plank Flooring multi-plank layout
Magnetic Flooring
Flooring Accessories

Where Your Flooring Project Comes Together

Finish your flooring with coordinating, color matched transitions.
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Magnetic vinyl flooring installed in a contemporary condo

Fast & Easy to Install

Magnetic Flooring

No Adhesives. No Locking Profiles. Pair the benefits of luxury vinyl flooring with the easy install of magnetic flooring.

Shop Magnetic Floors

Our Best-Selling Vinyl Flooring

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Allure ultima parfait terrazzo flooring with multicolored chips on a light background
Allure Ultima Parfait Terrazzo Vinyl Flooring in a mid century modern kitchen
Allure Ultima Parfait Terrazzo Look 22mil Rigid Core Luxury Vinyl Tile Flooring
$94.00
Allure Perfect Parfait Terrazzo 22mil ISOCORE vinyl flooring installed and viewed from above
Woman reading in modern living room with allure terrazzo flooring
Allure Perfect Parfait Terrazzo Look 22mil Rigid Core Luxury Vinyl Tile Flooring
$94.00
Earl Grey Terrazzo overhead view with multiple tiles
Two women sitting in a modern office with a terrazzo floor.
Allure Ultima Earl Grey Terrazzo Look 22mil Rigid Core Vinyl Tile Flooring
$94.00
Allure Perfect Comfit Terrazzo tile flooring installed and viewed from above
Woman using a sink in her modern kitchen with Allure terrazzo tile flooring
Allure Perfect Comfit Terrazzo Look 12 Mil Rigid Core Luxury Vinyl Tile Flooring
Sale
Earl Grey Terrazzo overhead view with multiple tiles
Ultima Earl Grey Terrazzo LVT installed with mid-century modern blue couch and wall art
Allure Ultima Earl Grey Terrazzo Look 12mil Rigid Core Vinyl Tile Flooring
$70.44
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46 products
HMTX House on the hill
Sustainable Surfaces

Making an impact

Learn about our efforts to reduce HMTX's carbon footprint and give back to the earth.
Carbon Neutral Efforts
Allure Chevron Flooring installer
Worry Free Flooring

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Get the support you need, with planning guides & product support to help you complete your next project
Flooring Project Help