A part of HMTX Industries

About Allure Flooring

Where the best vinyl flooring comes direct

HMTX House on the hill

Allure Flooring and HMTX Industries

The HMTX name is new, but the brands in the HMTX Family are some of the most established brands in the flooring industry. Each has its own history, identity and vision for the future. We are proud of this diversity. It’s the key to our global reach, our technical and creative depth, and the breadth of our product assortment.

As we look to the next 50 years, we see limitless potential for our industry, and we plan to lead the way forward. We formed HMTX because we believe that a strong, unified operating structure is the ideal platform for this leadership vision.

a product designer working on a wood flooring design

Design is Front & Center

At HMTX, Our global design team works tirelessly to design the world's most beautiful, responsible, and functional flooring. Achieving stunning designs our customers love takes remarkable attention to detail and a boundless passion for design.

HMTX Headquarters

HMTX world headquarters was designed in partnership with Jason F. McLennan, of McLennan Design, through a regenerative design process to create a fully sustainable, zero-carbon emissions campus that perfectly aligns with the values of the Company. When completed in Summer CY2022, this “Living Building Challenge” certified building will be the “greenest”, most sustainable building in Connecticut.