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Shop High Quality Luxury Vinyl Flooring

Allure luxury vinyl flooring is waterproof, easy to install, and durable. Those are the bare minimum features you should expect from your vinyl flooring. Allure vinyl flooring features and benefits are way beyond the minimum. Allure vinyl flooring features Isocore technology. Isocore is the secret sauce in our vinyl flooring that makes it durable yet slightly flexible rigid core flooring. You don't want vinyl flooring that cracks and crumbles like some of the SPC flooring out there. Allure vinyl flooring is first and foremost designer focused. Our luxury vinyl flooring designs are very realistic and almost always unique and exclusive. For a fun kitchen flooring that's not boring try our terrazzo vinyl tiles. If you want to buy vinyl flooring that's more traditional check out our classic chevron flooring or our 8mm vinyl flooring planks.

Choose Your Rigid Core Vinyl Flooring Type

Allure Buckeye Black Walnut Chevron ISOCORE vinyl flooring installed and viewed from above

Chevron Vinyl Flooring

Allure Ultima Parfait Terrazzo 22mil ISOCORE vinyl flooring installed and viewed from above

Terrazzo Vinyl Tiles

Metroflor Nordic Haze Deja New Attraxion Magnetic Vinyl Plank Flooring multi-plank layout

Magnetic Vinyl Flooring

Allure Honey Butter Oak XL Rigid Core 22mil Luxury Vinyl Plank Flooring installed and viewed from above

Wide Luxury Vinyl Planks

Allure Europa Brulee Marble ISOCORE vinyl flooring installed and viewed from above

Marble Luxury Vinyl Tile

Allure Butterscotch Birch ISOCORE vinyl flooring installed and viewed from above

XL Wide Vinyl Planks

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Magnetic vinyl flooring installed in a contemporary condo

Metroflor Vinyl Floors

Metroflor products are ideal for single and multi-family residences, and are designed to perform in high-traffic retail, hospitality, education and corporate environments. Metroflor's Attraxion Flooring is the premier magnetic flooring solution on the market today and offers a new twist luxuy vinyl flooring

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Allure Luxury Vinyl Flooring

Combining exclusive design, outstanding performance and first-class quality products, allure is a premier online luxury vinyl tile and plank retailer. With a wide range of durable, sustainable, & designed focused flooring, allure is the choice for DIYers and the professional.

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Allure Vanilla Latte Oak XL Rigid Core 22mil Luxury Vinyl Plank Flooring

Allure Honey Butter Oak 22mil Luxury Vinyl Plank viewed overhead with a peace lily, devil's ivy and elephant ear indoor plants

Allure Honey Butter Oak XL Rigid Core 22mil Luxury Vinyl Plank Flooring

Allure Caramel Cookie Oak XL Rigid Core 22mil Luxury Vinyl Plank Flooring installed and viewed from above

Allure Caramel Cookie Oak XL Rigid Core 22mil Rigid Core Luxury Vinyl Plank Flooring

velvet mocha walnut vinyl flooring multiswatch

Allure Velvet Mocha Walnut XL Rigid Core 22mil Luxury Vinyl Plank Flooring

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19 products

SEE IT. FEEL IT. BELIEVE IT.

Experience the quality, texture, and beauty of Allure flooring with our sample kit. The kit comes with 4 full-sized samples of your choosing. Get a real look and feel of your new floor before you buy.

Order Your Free LVP Samples

A contemporary living room with vinyl flooring and certification logos

CLEANER FLOORING FOR PEACE OF MIND

Healthy living starts here. Breathe easier knowing our products are safe for your home. luxury vinyl flooring has been tested and certified to emit fewer chemicals that may cause health effects such as respiratory issues, itchy runny eyes, headaches, etc.

More About Flooring Certifications

Allure Vinyl Flooring Collections