Allure Gingermisu Maple ISOCORE vinyl flooring installed in a bedroom
Luxury vinyl flooring for beauty & durability

Allure Vinyl Flooring Collections

Allure luxury vinyl flooring is the waterproof, pet-friendly, easy to install choice for your home or business. Shop realistic vinyl flooring designs that are unique, exclusive and available direct from Allure.

Shop High Quality Luxury Vinyl Flooring

Allure luxury vinyl flooring is waterproof, easy to install, and durable. Those are the bare minimum features you should expect from your vinyl flooring. Allure vinyl flooring features and benefits are way beyond the minimum. Allure vinyl flooring features Isocore technology. Isocore is the secret sauce in our vinyl flooring that makes it durable yet slightly flexible rigid core flooring. You don't want vinyl flooring that cracks and crumbles like some of the SPC flooring out there. Allure vinyl flooring is first and foremost designer focused. Our luxury vinyl flooring designs are very realistic and almost always unique and exclusive. For a fun kitchen flooring that's not boring try our terrazzo vinyl tiles. If you want to buy vinyl flooring that's more traditional check out our classic chevron flooring or our 8mm vinyl flooring planks.

Choose Your Rigid Core Vinyl Flooring Type

Allure Buckeye black walnut luxury vinyl flooring in chevron pattern in brown and gray tones.
Chevron Vinyl Flooring
Agave Blue Terrazzo Vinyl Tile Flooring by Allure
Terrazzo Vinyl Tiles
Allure ultima parfait terrazzo flooring with multicolored chips on a light background
22 Mil Vinyl Flooring
Allure luxury vinyl plank flooring in Soft Oak Sand installed floor view from above
Wide Luxury Vinyl Planks
Allure luxury vinyl tile in marble look europa brulee color
Marble Luxury Vinyl Tile
Allure LVP Flooring in Contemporary Oak Cappuccino installed floor view from above
XL Wide Vinyl Planks
Allure Ultima Blue Agave Terrazzo tile flooring with city scape and gray modern chair, book and glasses.

Allure Luxury Vinyl Flooring

Combining exclusive design, outstanding performance and first-class quality products, allure is a premier online luxury vinyl tile and plank retailer. With a wide range of durable, sustainable, & designed focused flooring, allure is the choice for DIYers and the professional.
Learn About Allure

Shop New LVP Flooring

View all
Allure luxury vinyl plank flooring in Soft Oak Sand installed floor view from above
Dining room with a view of the ocean, Allure Soft Oak Sand LVP flooring, and a mother and daughter eating at a table.
Allure Soft Oak Sand 22mil Click Lock Luxury Vinyl Plank Flooring
$97.33
Woman standing in a modern kitchen with Allure LVP flooring, white cabinets and stainless steel appliances.
Allure Natural Oak Cinnamon 22mil Click Lock Luxury Vinyl Plank Flooring
$97.33
Close-up of installed planks of Contemporary Oak Mocha LVP by Allure
Staircase and hallway with a rug, console table, framed pictures and Allure Contemporary Oak Mocha LVP flooring.
Allure Contemporary Oak Mocha 22mil Click Lock Luxury Vinyl Plank Flooring
$97.33
Allure LVP Flooring in Contemporary Oak Cappuccino installed floor view from above
Living room with Allure LVP flooring, a large gray sectional sofa, wooden TV stand, and people sitting on the sofa.
Allure Contemporary Oak Cappuccino 22mil Click Lock Luxury Vinyl Plank Flooring
$97.33
View all
31 products

SEE IT. FEEL IT. BELIEVE IT.

Experience the quality, texture, and beauty of Allure flooring with our sample kit. The kit comes with 4 full-sized samples of your choosing. Get a real look and feel of your new floor before you buy. 

Order Your Free LVP Samples

CLEANER FLOORING FOR PEACE OF MIND

Healthy living starts here. Breathe easier knowing our products are safe for your home.  luxury vinyl flooring has been tested and certified to emit fewer chemicals that may cause health effects such as respiratory issues, itchy runny eyes, headaches, etc.

More About Flooring Certifications