Vinyl Flooring with ISOCORE Technology

About Allure Luxury Vinyl Planks and Tiles


Flooring is the foundation to any home - see why Allure luxury vinyl tiles and planks are the best choice for your space.

What is LVT and LVP Flooring?

LVT & LVP are shorthand for Luxury Vinyl Tile and Luxury Vinyl Plank, respectively. With LVT & LVP you get the look of real wood, stone, and tile with the features and benefits of vinyl. They are a composite product usually comprised of multiple layers. These layers are then laminated together to create the complete plank/tile. LVT & LVP is easy to install and maintain compared to other types of flooring. It also contains a decorative print film, allowing for endless design possibilities!

Why Buy Allure Vinyl Flooring?

Modern commercial bathroom with Allure reddish wood LVP floor, mirror, towel rack and shower stall.

Flooring For Any Location

Our 100% waterproof vinyl flooring can be installed in high-moisture spaces like bathrooms, cozy family rooms, and common areas.

Chevron flooring with a white couch and row of cabinet drawers in a blue room

Unique Vinyl Flooring Designs

Allure's exclusive designs are so realistic you and your guests will struggle to tell the difference. You'll get an impressive and unique look with Allure vinyl flooring. 

Cross-sectional view of a vinyl floor with labeled layers and Allure IsoCore branding.

Isocore Flooring Technology

One of the most significant innovations in vinyl flooring remains ISOCORE, a patented flooring technology of HMTX Industries.

Person holding a chevron flooring piece with a cardboard box on a white floor.

Easy DIY Flooring Install

Sometimes finding a professional installer is just not possible. DIY flooring has been a game changer for homeowners. Click together flooring installation is a doable project for many.

Allure terrazzo vinyl flooring being wet mopped

Easy to Keep Clean

Being waterproof is important, but being easy to clean is a life saver. Allure vinyl flooring is exceptionally easy to keep clean and looking like new. Low effort cleaning is an LVP hallmark.

Info graphic of flooring certifications for Allure vinyl flooring

Tested & Certified

Independent flooring testing is a must have for any product going in your home. We test Allure flooring to exceed industry standards and keep our homes safe from things like VOCs.

LVP & LVT FAQs

How easy is LVP & LVT to clean and keep clean?

It doesn't get much easier than vinyl flooring when it comes time to clean. Most of the time, a quick sweep and occasional damp mop will keep it looking great.
For a deeper cleaning use a damp mop or steam mop to remove spots and soil. Use any pH neutral floor cleaner. There’s no need for complicated routines, which makes it perfect if you’re balancing a full schedule and want low-maintenance flooring.

How does LVT & LVP flooring perform in high-traffic areas like kitchens, entryways and mud rooms?

Vinyl floors are designed to handle daily wear and tear without showing it easily. For homeowners who entertain, have grown kids visiting, have one or more dogs, or simply use their space often, LVT and LVP flooring maintains its appearance without constant upkeep or worry.

Are LVP & LVT good long-term investments for my home?

Yes, LVP & LVT flooring are stylish without the high cost or upkeep of some natural flooring materials. LVT and LVP are more affordable than hardwood or stone but still offer a high-end look. Plus, their durability means they hold up well over time, which is great for resale value your peace of mind.